2004 "Lasting Impressions" Gottlieb & Sons, Inc. announces New Brand Identity & Advertising Campaign CREATING LASTING IMPRESSIONS. A revitalized corporate identity, gorgeous lifestyle photography complete with a sophisticated signature suite of national consumer magazine ads and bridal brochures is destined to create "Lasting Impressions" within the jewelry industry. For over fifty years, Gottlieb & Sons has been known for its wide selection of classic and timeless designs. Gottlieb & Sons' new interlocking "G" logo is a mark that communicates on many levels. On the surface, the mark is sophisticated, with two G's linking to form an "S." The interlocking G's also resemble a clasp; not only does the mark represent a literal jewelry clasp, but it also symbolizes the joining of father and sons to build a business, as well as the relationships between Gottlieb & Sons and our retail partners. Another element to the Gottlieb & Sons brand is the breathtaking lifestyle photography. The photographs evoke emotion and cause the viewer to embrace the concept that they, too, can aspire to live the lifestyles they see in the photos. A subtle color palette complements the photography, as does the use of metallic accents, and sophisticated design patterns. See our ADVERTISMENTS section to view the new 2004 Lasting Impressions ad, as seen in the 2004 June issue of InStyle.